Headline KPIs
Total Contracts
—
distinct Contract IDs
Total End Users
—
distinct End User Names
Total UFR ARR
—
sum, USD
Total UFR Units
—
sum of units
Total Contacts
—
distinct Admin Emails
Total Resellers
—
distinct Resellers
Partners — Longtail & Dormant Longtail = ARR < $20K · Dormant = Units ≤ 4 · Resellers only
Partners (Resellers)
—
—
Longtail
—
Dormant
Each partner is rolled up by Reseller, then classified against thresholds within the current filter context.